
BROKER
Julian
Holding
Julian brings more than two decades of experience across the finance and lending industry, supported by a background in business management. Over the years, he has worked through changing market conditions, complex lending scenarios and evolving client needs, building a deep and practical understanding of how to structure solutions that work in the real world. His long-standing presence in the industry reflects both his knowledge and his commitment to helping clients make well-informed financial decisions.
Client relationships
Julian believes that strong advice has a lasting impact. He values honest communication and building trust over time, working closely with clients to ensure they feel supported at every stage of their journey. For him, it’s about more than just securing a loan, it’s about helping people make decisions that set them up well for the future.
Approach
Julian’s approach is thoughtful, thorough and grounded in experience. He takes the time to understand each client’s situation properly before offering guidance, ensuring that recommendations are practical, considered and tailored to the individual. His focus is on clarity and simplicity, helping clients feel confident in what can often be a complex process.
Leadership at LadyBird
With 24 years in the industry, Julian brings a steady and experienced perspective to the team. He contributes valuable insight across a wide range of lending scenarios and supports the broader group by sharing his knowledge and practical understanding. His experience helps reinforce Ladybird’s commitment to delivering thoughtful, well-considered outcomes for every client.


