CLIENT SERVICES OFFICER - TEAM LEADER
Sam
Waddell
Sam has built her career in client support within the lending industry, developing a strong understanding of the end-to-end loan journey and the level of care required to deliver a great client experience. Over time, she has become a trusted and knowledgeable presence within the team, known for her reliability, organisation and genuine commitment to helping people feel supported throughout the process.
Client relationships
For Sam, strong relationships are built through trust, responsiveness and attention to detail. She takes pride in making sure clients feel informed, reassured and looked after at every stage of their journey. Whether answering questions, providing updates or helping navigate the next steps, she is committed to making the process as straightforward as possible.
Approach
Sam brings a calm, practical and people-focused approach to her role. She understands that applying for a loan can feel overwhelming, so she focuses on clear communication, consistency and making sure clients always know what to expect. Her aim is to create an experience that feels smooth, supportive and well managed from start to finish.
Leadership at LadyBird
As Team Leader of Client Services, Sam plays a key role in guiding and supporting the client services team. She works closely with staff to maintain high standards, ensure consistent communication and create a positive experience for every client who engages with Ladybird. Her focus is on building a supportive team environment that ultimately leads to better outcomes for the people they serve.
